We've modeled our sales approach on the proven solar industry playbook—targeting high-value homeowners in crisis who need immediate solutions.
Lead Generation & Qualification
Using PropStream, we identify homeowners who fit our ideal customer profile:
Home values $800,000+
Properties with pools (existing water infrastructure)
Located in high-risk fire zones
Many currently on FAIR Plan or uninsured entirely
These homeowners know they're at risk and are actively seeking solutions.
Sales Process
Inside Sales Team uses automatic dialers to qualify leads and schedule in-home demonstrations. Go High Level CRM manages our entire pipeline—tracking conversations, appointments, and deploying automated email drip campaigns to maintain engagement.
Field Sales Team consists of experienced professionals with proven track records in consultative, high-ticket sales. During in-home demos, they:
Walk the property using our AI audit tool to visualize specific vulnerabilities
Quantify the financial exposure (replacement costs, loss of equity, displacement expenses)
Demonstrate the system functionality on-site
Present financing options to make protection affordable immediately
Abandoned by insurers, educated high-risk homeowners are highly motivated.
Each office will have a sales team manager who will oversee the hiring and training of the office's pods. We will be recruiting the sales managers offering them a competitive commission and salary package.
Pod 1 includes: 7 telemarketers, 5 sales reps. Every four months we will add an additional pod. Each office will include 3 pods at that point we will open a new office and repeat.
These numbers are based off of the sales to close ratio that from the solar industry. Many of our prospects are currently insured by the Cal Fair Plan which is expensive yet offers limited coverage or without fire insurance all together. For this reason we expect to do much better than solars sales ratios.
From "Optional Upgrade" to "Mandatory Infrastructure"
We are positioning WCFD as the primary private-sector solution for the California Wildfire Crisis—shifting the financial burden from the taxpayer to the property asset. Our strategy focuses on integrating WCFD into legislative frameworks and building codes, ensuring long-term market dominance.
Fiscal Mitigation Argument
Lobbying for state recognition of WCFD as a "Certified Mitigation Layer" to reduce government fire suppression costs.
"Solar-Style" Incentive Model
Advocating for Wildfire Mitigation Tax Credits or State Grants for WCFD installations, making the net cost near-zero for homeowners.
Building Code Integration
Lobbying to update California Building Code Chapter 7A, making Active Exterior Suppression Systems a requirement for new developments in high-risk zones.
Stabilizing the CA FAIR Plan
Engaging with the California Department of Insurance to recognize WCFD-equipped homes as "preferred risks" for mandatory inclusion.
"We aren't just selling to homeowners; we are building a legislative moat. This is how we scale from $700M to $7B."
Influencer Sponsorship
Targeting Spencer Pratt for influencer sponsorship, offering $300 per system sold. As a Palisades Fire victim with a large social following, this is a mutually beneficial collaboration.
Networking
We plan to have a marketing representative focused on outreach to connect with:
HOA communities
Contractors for new builds
Insurance companies
Non-profits like Firewise Communities
Fire mitigation companies through our Wildfire Nexus application